Same Sky: an activation at Sundance
In partnership with Sundance Institute, Straight But Not Narrow, and Csnaps
Client: Sundance Institute
Roles: Event load in & load out / Marketing / Creative Direction / Branding / Logistics / Operations / Talent Liaising
The Same Sky Project provided way to re-introduce yourself to your fellow Americans--not just as a passionate person with ideals, goals and an agenda, but as someone who shares in our collective sky and calls this land home. Our goal was to spark empathy and start dialogue via peaceful introductions, to take a break and look up together so we can look forward. We began this project from scratch, conceiving the art structure, the interactive elements, panel discussion topics, physical design, and ultimately its installation and staffing.
